Ashwin Sheth Group has unveiled a comprehensive rebranding initiative to celebrate its 38-year legacy. This milestone marks a significant achievement for the company, which has seen a remarkable threefold growth and is now poised to expand into other key metropolitan areas.
The rebranding includes the launch of a new logo and vision, underscoring the company’s dedication to enhancing customer lives through quality and design. The new brand identity was developed in collaboration with chlorophyll, India’s first end-to-end brand consultancy firm. The logo, featuring the letters ‘A’ and ‘S’, symbolises the company’s commitment to crafting spaces that reflect the worlds of its valued stakeholders. The tagline, ‘Our world reflects your world,’ highlights Ashwin Sheth Group’s focus on understanding and fulfilling customers’ desires, needs, and aspirations.
Ashwin Sheth, Chairman and Managing Director, Ashwin Sheth Group, remarked, “India’s real estate market has long been a key driver of economic growth, significantly contributing to the country’s GDP. As Mumbai leads the luxury market and the real estate industry experiences positive momentum, we decided this was the perfect time for us to move onto the next level. Our rebranding marks a significant milestone in our journey, reflecting our commitment to creating spaces that resonate deeply with our customers’ aspirations. With sales reaching Rs 1,486 in FY23-24 and maintaining a remarkable three-fold growth trajectory, our financial year 2023–24 has been exceptional. This is just the beginning. Looking ahead, we are focused on redefining urban living through innovation, sustainability, and expansive community-building. With the new vision and brand identity my team is calling it Ashwin Sheth 2.0.”
Prabhakar Azad, Chief People and Process Officer, Ashwin Sheth Group, added, “Our commitment to employee centricity and our deeply ingrained values are the cornerstones of our company’s success. By integrating SAP, HONO, Smart APP, and SFDC, we are transforming our operational efficiencies to consistently exceed customer expectations. Ashwin Sheth Group plans to invest over Rs 4,500 crore in the next 3-5 years; unveils New Logo and Growth Vision.”
The company, established in 1986, has delivered over 82 landmark projects, crafted over 38 million sq ft, and boasts over 35,000 happy families. With an international footprint in Dubai and over 1 lakh consumers, Ashwin Sheth Group has received more than 250 realty awards. In FY23-24, the group was recognized for its pay cycle and is dedicated to attracting and hiring top industry talent, ensuring its leadership team sets the benchmark in expertise and business practices. The group is also committed to fostering a world-class culture and offering exceptional growth opportunities for its outstanding talent, which will help it scale greater heights.
Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, stated, “Driven by an insatiable passion for innovation, Ashwin Sheth Group redefines luxury through deep contextual understanding. As we embark on a future journey of expansion, Ashwin Sheth 2.0 signifies our dedication to providing not just homes but also an understanding of your desires, needs, and aspirations. We are aggressively expanding in the Pan MMR region and we will be soon launching projects in Kandivali, Borivali, Sewree, Juhu, 7 Rasta, Marine Drive, Nepean Sea Road, Goregaon, Thane, Mulund, and Mazagaon. We will be soon foraying into cities like Bangalore, Pune, Delhi (NCR), Chennai, Hyderabad, and Goa. Our focus remains on prime locations, meticulous planning, innovative design, and unparalleled quality. Our rebranding is more than a new identity; it marks our commitment to designing holistic lifestyles that reflect the essence of our customers. As we continue to innovate and grow, we are poised to deliver unmatched value and exceptional experiences, solidifying our position as market leaders in the real estate sector. As part of CMD’s vision and business expansion, the company plans to be among the top 10 leading real estate players in India in the next 4-5 years.”
Kiran Khalap, Co-Founder and Managing Director, chlorophyll brand & communications consultancy, commented, “Real estate in India is characterised by only a handful of pan-Indian brands. Given Ashwin Sheth Group’s ambition to become one, chlorophyll needed to use its rigorous process (ideantity™) to understand the pan-Indian mindset. A surprising insight emerged, true luxury involves a true understanding of a buyer’s needs, something that the Ashwin Sheth Group excelled at. This led us to express the brand’s meaning in a startling visual (where A and S were mirror images) with the brand line: Our world reflects your world. We believe this ideantity™ is the quickest way to find a place in the most expensive real estate on earth: human memory!”
Looking ahead, Ashwin Sheth Group is planning new growth drivers, including land acquisitions at strategic locations through joint ventures, redevelopments, and other means. The company is also expanding its product portfolio across residential, commercial, township, villas, retail, mixed-use, farmhouses, co-working spaces, second homes, and warehousing. With ambitious expansion plans, ground breaking sustainability initiatives, and the prospect of an impending IPO, Ashwin Sheth Group is set to elevate its legacy in the Indian real estate landscape.