Hard Worker, the construction chemicals brand of The Ramco Cements Ltd, has secured eight awards at the Love of Advertising Awards 2026, organised by the Advertising Club of Trivandrum. The awards ceremony took place at The Leela Raviz, Kovalam, on October 24, 2026, recognising the brand’s creative excellence across multiple advertising and design categories.
The awards cover four key creative disciplines – television advertising, digital advertising, packaging design and brand identity design – highlighting Hard Worker’s efforts to build a differentiated brand presence in the construction chemicals segment.
Since its launch, Hard Worker has followed the philosophy of “Hard-working products for hardworking people”, using storytelling, humour and consumer-focused communication to make technical construction products more accessible and relatable. Its campaigns for Ramco Hard Worker Eco Plaster and Tile Fix, in particular, have focused on translating product benefits into engaging narratives. While Eco Plaster communicates the significance of water conservation through its self-curing feature, Tile Fix highlights the advantages of specialised tile-fixing solutions.
Commenting on the achievement, A. V. Dharmakrishnan, CEO, Ramco Cements, said: “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”
Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said: “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”
Beyond its advertising campaigns, the brand has also focused on developing consistent packaging and visual identity across customer touchpoints. The latest recognition further strengthens its efforts to build product awareness and establish a distinctive position in India’s growing construction chemicals market.