VTP Realty is one of the leading real estate developers in Pune. For more than 35 years, VTP Realty has offered Townships, Residential and Commercial Projects etc. Sachin Bhandari, Executive Director and CEO, VTP Realty touches upon the various factors that has led to the growth of the company.
How has VTP Realty changed since its inception, in terms of size and scope of services?
Our real estate operations started in 2008-2009. We reached approximately Rs 90 crore of annual business in 2015-2016. From that, we have jumped to over Rs 4,000 crore business in 2020-2023. We have grown more than 40 times in less than 8 years! Today VTP is the leading real estate developer of Pune by a huge margin. Earlier, we focused on smaller projects with fewer flats, but now we develop projects on large land parcels with a minimum of around 1500 apartments and lifestyle amenities for all age groups. Last financial year, we announced the division of the VTP brand into two: VTP Homes and VTP Luxe. VTP Homes takes care of the premium segment, the upper-middle class segment, and VTP Luxe takes care of the HNI segment who are looking for extravagant lifestyle homes.
Could you provide an overview of VTP Realty’s current and upcoming projects?
VTP Realty has projects divided into VTP Homes and VTP Luxe. VTP Luxe’s first project is Earth One in Mahalunge, which is near Baner and Hinjewadi. In the next 10 days, we plan to launch another project in the VTP Luxe category, code-named Extraordinaire, near Kharadi. We also have Euphoria near Kharadi, a large project in the VTP Homes category. Out of 2200 apartments, we already sold 900 apartments. We also have VTP Bellissimo in Hinjewadi, a lifestyle project. We sold around 1450 apartments and have left around 350 apartments out of 1800 apartments.
How strong is VTP Realty’s equipment bank currently, and what are your plans to make it stronger or potentially expanded?
We rely on the equipment bank of our trusted contractors. We generally do not invest in equipment, except for materials like material hoists if we can use them over a period of time for multiple projects. We are not focusing on creating an equipment bank because it’s an entirely different ball game to manage its operations and maintenance. So, our focus is on what we do best, which is the real estate business, and rest everything is taken care of by our contractors.
How does VTP Realty stay up to date with the latest trends and technologies in the real estate industry?
We refer to various magazines, portals etc to understand what’s happening over and above the usual in the industry. We work with the best contractors of this country across various activities of real estate. VTP has a team of quality control that ensures that all our projects adhere to the high quality standards and safety norms. We also visit trade fairs to understand what’s new and happening in the industry. Most of our vendors and contractors across the country keep meeting us and share what’s happening in the industry. It allows us to keep our ears to the ground and stay up to date with the latest trends.
How does VTP Realty plan to assist in the growth and development of the nation through the services or products it provides?
VTP Realty is committed to being a role model in the real estate industry in India. As the absolute leaders of Pune’s real estate industry it is our responsibility to be torch bearers in product offerings, raising the bar on quality of build and design, enhanced facilities to offer a more enriching lifestyle to the customers, transparency in pricing and transactions and long term value creation for the customers postpurchase. Maximum Liveable Area homes, MRP pricing policies, No Transfer fee are just some of the examples of ensuring a seamless and trustworthy experience to all the customers across our product lines VTP Luxe and VTP Homes. Brand VTP is committed to providing the best practices in the industry, and we are excited about the opportunity to continue to make a positive impact on the growth and development of the nation.