BharatBenz and iQuippo partner for digital pre-owned vehicle solutions

BharatBenz joins forces with iQuippo to offer a seamless digital experience for pre-owned commercial vehicle customers.

Daimler India Commercial Vehicles Pvt Ltd (DICV), a subsidiary of Daimler Truck AG, is proud to announce a groundbreaking strategic partnership with iQuippo, India’s premier physical and digital marketplace for preowned vehicle sales, along with evaluation and funding solutions. This collaboration ushers in a new era for pre-owned BharatBenz commercial vehicle customers, enriching their experience through streamlined processes and value-added support.

The alliance is set to bring an array of benefits to customers, including reduced turnaround time when exchanging their used vehicles, improved resale value, and a seamless, hassle-free experience. iQuippo’s digital expertise complements BharatBenz’s commitment to innovation and customer-centricity. Customers can expect clear and reliable data, coupled with a comprehensive suite of tools and resources, empowering them to make well-informed decisions throughout the entire lifespan of their commercial vehicles.

Sreeram Venkateswaran, President and Chief Business Officer, Domestic Sales and Customer Service at Daimler India Commercial Vehicles, shared his enthusiasm for the partnership, stating, “Our pre-owned business initiatives, BharatBenz Exchange and BharatBenz Certified, are significant components of our yearly sales, accounting for 15 per cent of our overall sales. We aim to make our pre-owned truck business easily accessible and to provide additional value-added services. Our partnership with iQuippo will digitalize the entire pre-owned commercial vehicle experience, ensuring BharatBenz remains the go-to choice for aspiring customers.”

Somnath Bhattacharjee, Executive Director of iQuippo Services Ltd, expressed his excitement, saying, “We are delighted to host India’s renowned commercial vehicle brand, BharatBenz, on our platform. Our digital platform has already benefited customers in the construction equipment industry. We look forward to providing a seamless digital experience that adds value to the lifecycle of BharatBenz trucks, known for their durability, safety, comfort, and total cost of ownership.”

iQuippo’s comprehensive evaluation and funding options simplify the process of buying and selling pre-owned commercial vehicles, aligning perfectly with BharatBenz’s commitment to innovation and customer-centricity.

BharatBenz’s highly durable trucks, some of which have traveled over a million kilometers, continue to serve customers across India, becoming a desirable option for those looking to invest in pre-owned vehicles. In 2020, DICV introduced the BharatBenz Exchange program, offering Indian customers a credible opportunity to exchange any used truck for a BharatBenz. Following this success, the BharatBenz Certified program was introduced in 2022, offering aspiring customers pre-owned and refurbished BharatBenz trucks.

This strategic partnership between BharatBenz and iQuippo represents a significant step forward in enhancing the pre-owned commercial vehicle industry’s digitalization and customer experience, setting a new standard for the future.

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