Eicher Trucks and Buses, a division of VE Commercial Vehicles, has begun supplying its newly launched Eicher Pro X small trucks to Magenta Mobility. As part of an initial order for 100 units, the first batch of Eicher Pro X small trucks—featuring a 1.7 ton payload capacity—will be deployed across Magenta Mobility’s operations in key markets, including Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai.
These vehicles are set to play a crucial role in advancing both Eicher Trucks and Magenta Mobility’s shared vision of sustainable logistics, reinforcing Magenta Mobility’s mission to decarbonize India’s supply chain.
S S Gill, Chief Commercial Officer, VE Commercial Vehicles, commented on the partnership, stating, “Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions. The Eicher Pro X range is designed to meet the growing demand for high-performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last-mile mobility.”
Maxson Lewis, Founder and CEO, Magenta Mobility, added, “Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base.”
The Eicher Pro X range, unveiled at Bharat Mobility Global Expo 2025, represents Eicher’s entry into the fast-growing 2-3.5T segment, offering best-in-class cargo space, energy efficiency, and driver-centric features like air-conditioned cabins and advanced safety systems. Designed for city and near-city distribution, the Eicher Pro X boasts an industry-leading turning radius and enhanced visibility, catering to sectors such as e-commerce, FMCG, and parcel & courier services.
The Pro X series is backed by Eicher’s Uptime Centre, providing 24/7 AI/ML-driven remote diagnostics, FOTA-enabled telematics, and seamless performance monitoring via the ‘My Eicher’ app. With a nationwide support network of 1,000+ touchpoints, 470+ service centers, and 7,000+ parts outlets, the new trucks ensure high operational efficiency.
Magenta Mobility, with a fleet of 2,600+ electric vehicles across 18+ cities, continues its aggressive expansion, strengthening its footprint in key markets and scaling operations to meet the growing demand for sustainable logistics. Through strategic collaborations like this, the company is driving a widespread shift toward electric mobility in India’s logistics sector.