Eicher Trucks & Buses, a division of VE Commercial Vehicles Ltd (VECV), has launched its first exclusive dealership for the newly introduced Eicher Pro X range. Operated by AV Motors, this state-of-the-art facility in Bhindarpada-Thane is designed to enhance the vehicle-buying and servicing experience through advanced digital integration and customer-centric innovations.
Equipped with interactive digital displays, the dealership provides comprehensive insights into the Pro X range, ensuring customers can make informed decisions while experiencing Eicher’s commitment to efficiency and innovation. The facility also features an interactive customization zone, allowing customers to tailor cargo body designs, load decks, fuel variants, and color options—a first in the commercial vehicle industry.
SS Gill, Chief Commercial Officer, VECV, emphasized the significance of this milestone, stating, “Today marks a milestone in our journey towards customer excellence. The inauguration of the first Eicher Pro X dealership with AV Motors is not just the unveiling of a new facility, but a testament to our commitment to shaping the future of last mile logistics. This dealership represents the intersection of technology and trust, offering our customers an enhanced experience, backed by best-in-class Eicher Pro X small trucks.”
Strategically located to serve key logistics hubs, industrial zones, and business districts in Mumbai, the dealership is poised to become a crucial access point for fleet owners and transporters seeking reliable, efficient, and connected small commercial vehicles. The Pro X range, designed in collaboration with customers, marks Eicher’s entry into the Small Commercial Vehicle segment with a focus on electric mobility.
In addition to its cutting-edge retail experience, the dealership is linked to Eicher’s Industry-First Uptime Centre, ensuring maximum vehicle availability and operational efficiency. Customers will benefit from GPS-enabled breakdown support, doorstep service bikes, and highly trained technicians. A dedicated EV infrastructure, including fast and slow chargers and EV-specific service bays, underscores Eicher’s commitment to sustainable mobility.
Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, highlighted the impact of this launch, stating, “The launch of the Eicher Pro X range marks a significant milestone in our journey towards shaping the future of logistics with next-gen, sustainable solutions. The inauguration of the Eicher Pro X exclusive dealership reaffirms our commitment to delivering innovative products and a superior retail and service experience. We wish the AV Motors team the very best as they begin to serve Eicher customers in this region.”
Further strengthening its electric mobility ecosystem, Eicher has collaborated with Charging Point Operators (CPOs) to offer access to over 14,000 EV charging stations across India. Customers visiting the dealership can also explore demo vehicles, test drives, and a multi-application display catering to sectors such as e-commerce, FMCG, parcel & courier, and last-mile logistics.
With its technology-driven retail approach, robust service infrastructure, and digital-first uptime solutions, the new Eicher Pro X dealership sets a new benchmark in the small commercial vehicle segment, redefining the ownership experience for modern fleet operators.