Tata Power Solar Systems Ltd (TPSSL) has launched its ‘#GharGharSolar, Tata Power ke Sangh’ national campaign in Jodhpur, Rajasthan. Known as the Sun City or Surya Nagari due to its numerous sunny days, Jodhpur serves as an ideal location for the launch of this initiative.
The campaign was inaugurated by Dr Praveer Sinha, CEO & MD, Tata Power, in the presence of Deepesh Nanda, CEO & MD, TPREL, senior company officials, and esteemed channel partners. This event marks the start of a nationwide effort to encourage consumers to install residential solar rooftop solutions, aiming to expand the company’s reach across India and promote a sustainable future through widespread solar energy adoption.
During the launch, Dr Praveer Sinha, CEO & MD, Tata Power expressed his enthusiasm: “I am extremely happy to launch our ‘Ghar Ghar Solar’ campaign from Jodhpur, the Sun City of India, to usher in a people led clean energy movement. Tata Power is the most experienced and technically advanced Rooftop Solar provider, with a pan-India presence to support the faster adoption of rooftop solar. Our widespread channel partner network across 310 districts and proven track record of over three decades in this domain make us the most preferred and trusted partner of clean energy solutions for lakhs of consumers in the country.”
With over 34 years of expertise, Tata Power Solar has been offering extensive benefits to its rooftop consumers. These include a 25-year warranty on modules, trusted quality assurance, exclusive sales and service in over 310 districts, lifetime service and after-sales support across India, easy financing options, and insurance for solar rooftop systems. The campaign aims to raise awareness about the benefits of solar rooftop solutions and reassure consumers of their accessibility through Tata Power Solar.
To enhance affordability and accessibility, Tata Power Solar aligns with government initiatives promoting solar energy in households nationwide. The company has partnered with financial institutions such as Union Bank of India, SBI, Indian Bank, and PNB to provide varied financing solutions, encouraging the adoption of rooftop solar installations.
Tata Power Solar plans to aggressively promote solar rooftop adoption through an extensive network, expanding from 500 channel partners to over 5,000 channel partners and retailers, aiming to cover every corner of the country. The company offers solutions to meet diverse needs and budgets, providing significant financial benefits to consumers. Notably, Tata Power Solar has served over 80,000 satisfied customers across India.
Highlighting its commitment to a sustainable future, Tata Power Solar boasts a proven track record with over 2 GW of rooftop solar capacity already installed and a significant market share of 13 per cent, making it the number one player in the rooftop solar EPC business for nine consecutive years. Through the ‘#GharGharSolar, Tata Power ke Sangh’ campaign, Tata Power Solar continues its mission to bring reliable, affordable, and sustainable solar energy to households across India.