The Indian escalator and elevator market is surging amidst urbanization and infrastructure expansion, driven by a growing demand for high-performance, safe, and stylish elevators in the face of multiplying high-rise buildings. Since 2013, Hybon has led this sector, leveraging advanced manufacturing and technology investments to meet market demands and propel its growth. Ratan Sehgal, Managing Director, Hybon Elevators & Escalators Pvt Ltd responded to queries from CONSTRUCTION BUSINESS TODAY on the market demand and growth of the luxury elevators segment.
Briefly give us a sense of the requirements of the Indian escalator and elevator market – and how your company has contributed to its development since its founding in 2013. What are the various products Hybon has introduced in the luxury elevators/escalator segments?
Elevators and escalators have transformed from mere utilities to luxury architectural features, seamlessly blending style with function. Hybon leads this evolution with a range of luxury elevators for residential and commercial use. Our sleek designs cater to high-end apartments, while robust solutions meet commercial needs. With numerous installations nationwide, our elevators epitomize sophistication and reliability. What sets us apart is our GSM-based emergency calling system, ensuring connectivity in challenging situations. Our user-friendly mobile app offers ultimate convenience, while seamless integration with Building Management Systems enhances building intelligence. Our ground breaking Mobile Showroom-Showroom on Wheels concept, introduced in 2020, not only revolutionised client interactions but also amplified product visibility. Amidst the post-COVID era, Hybon’s mobile showroom brought elevator solutions directly to clients, enhancing engagement. This innovative approach gained international acclaim, as seen from it being featured in the US based Elevator World magazine. Hybon’s superior customisation caters to diverse markets, tailoring solutions to meet the requirements of sectors such as commercial buildings, hospitals, and airports. Their adaptability ensures seamless integration into available spaces, with expertise extending to interior design for aesthetic harmony.
Tell us about the key features and technological innovations in elevator and lift technology that have given Hybon an edge over the market competition.
At Hybon Elevators and Escalators, safety is paramount. Our products meet rigorous safety standards set by organizations like BIS and EN, with certifications from Lift Instituut Netherlands and the CE mark. We adhere to all local safety laws, ensuring compliance and safety. Our elevators boast key safety features including an Automatic Rescue Device for emergencies, an Overload Sensor, Over Speed Governor, and precise leveling with Overshoot and Undershoot Protection. Our Always Connected – Emergency GSM Calling System and Remote Monitoring System ensure constant vigilance and prompt response. With 24×7 service, we prioritise safety at every step.
How is Hybon addressing the trends of smart buildings and urbanization while catering to diverse developer needs across various building types?
As cities grow smarter and buildings become more interconnected, Hybon is at the forefront of integrating intelligent solutions into our elevator systems. Our elevators are designed to seamlessly integrate with smart building platforms, offering features such as remote monitoring, predictive maintenance, and energy optimization. Whether it’s a modern skyscraper or a bustling residential complex, our elevators are tailored to meet the diverse needs of developers, architects, and building owners, ensuring efficient and sustainable vertical transportation in any environment.
Could you talk about some of the key projects Hybon Elevators has supported?
Hybon Elevators has proudly contributed to India’s premier infrastructure projects, spanning airports, metro stations, hospitals, and commercial centres. With a robust order book reflecting trust in our solutions, we’re poised to meet the rising demand for vertical mobility. Recent highlights include our installation at The Imperial Hotel in New Delhi during the G20 summit, showcasing innovation and environmental responsibility. Notably, we made history in March 2024 with a record-breaking pitless lift installation at the iconic statue of Bir Lapchit Borphukan in Jorhat, Assam, completed in just 5 days.
How do costs and other factors impact the integration of luxury and smart technology within the elevator industry?
Blending luxury and smart technology in elevators entails various considerations, including initial investment, operational efficiency, and user experience. While incorporating luxury elements and smart features may increase the upfront cost of elevator installation, the long-term benefits often outweigh these expenses. Luxury components, such as high-end finishes and custom designs, contribute to the aesthetic appeal of the elevator, enhancing the overall ambiance of the building and potentially increasing its value. Similarly, smart technology, such as IoT connectivity and predictive maintenance capabilities, improves operational efficiency, reduces downtime, and enhances user convenience. Moreover, investing in luxury and smart technology aligns with the evolving expectations of building occupants and stakeholders. Modern consumers prioritize comfort, convenience, and sustainability, driving the demand for elevators equipped with advanced features. By incorporating luxury and smart technology, elevator manufacturers can differentiate their products in a competitive market and cater to the preferences of discerning customers.
How has 2024 been so far in terms of business for your organization, and what were the key challenges?
In 2024, Hybon Elevators has seen substantial growth, reinforcing its reputation for excellence amid global uncertainties. Key highlights include record-breaking sales and expanded market presence, driven by innovation and strategic partnerships. Despite challenges like supply chain disruptions and talent acquisition issues, our proactive approach has ensured resilience. As we continue to invest in research and development, we remain poised for sustained success and innovation in the future.
Tell us about your manufacturing units, location, size, capacities, investments, and important projects. How are you contributing to the country’s localization thrust/Make in India programme?
Our manufacturing facility, strategically located in Noida, Uttar Pradesh, serves as the cornerstone of our operations. Spanning over 1 acre and equipped with state-of- the-art machinery and technology, our facility boasts a robust production capacity to meet the growing demand for elevators and escalators. We have made significant investments in expanding our manufacturing capabilities, including the adoption of advanced automation and quality control systems. As part of our commitment to the “Make in India” initiative, we prioritise local sourcing of materials and components, thereby supporting domestic suppliers and vendors. By manufacturing our products locally, we contribute to job creation, skill development, and economic growth in the region. Additionally, our localisation efforts enable us to offer competitive pricing, shorter lead times, and customized solutions tailored to the unique requirements of the Indian market.
Our manufacturing unit has played a pivotal role in executing several important projects across various sectors, including infrastructure, hospitality, healthcare, and real estate. By delivering high-quality products and services, we have earned the trust and confidence of our customers, further bolstering our contribution to the country’s localization thrust and economic development.
What are your plans for the future in terms of launching new products for the market?
Looking ahead, Hybon Elevators is planning to introduce a range of innovative products and solutions to address emerging trends and market demands. We aim to diversify our product portfolio by introducing new elevator models tailored to specific applications and customer segments. This includes high-speed elevators for commercial buildings, home lifts for residential complexes, and specialised solutions for the healthcare and hospitality sectors. We will continue to invest in research and development to incorporate advanced smart technologies into our elevators and escalators including IoT connectivity, cloud-based monitoring, predictive maintenance, and energy-efficient solutions. We plan to collaborate with leading architects, developers, and building owners to co-create innovative elevator solutions that meet the evolving needs of modern buildings and urban spaces. As for key projects and real estate players loyal to our brand, we have had the privilege of partnering with renowned developers and organizations on prestigious projects across India. Some notable projects include landmark commercial complexes, luxury residential towers, healthcare facilities, educational institutions, and public infrastructure projects. Our commitment to quality, reliability, and customer satisfaction has earned us the loyalty and trust of our esteemed clients, reinforcing our position as a preferred partner in the elevator industry.
With eco-consciousness being integral to the construction and realty business, how does Hybon incorporate sustainable practices in production and installation? What after-sales/maintenance services do you offer?
Hybon Elevators recognizes the importance of sustainability in today’s construction and realty landscape. We are committed to incorporating eco-conscious practices throughout our operations, from production to installation and beyond. In our manufacturing processes, we prioritise the use of environmentally friendly materials and energy-efficient technologies. For instance, we employ oil-free motors and gearless systems to minimize energy consumption and reduce our carbon footprint.
Additionally, we emphasize waste reduction and recycling initiatives to minimise environmental impact. In terms of installation and after-sales services, we offer comprehensive maintenance programs designed to ensure the longevity and efficiency of our elevators. Our trained technicians conduct regular inspections and preventive maintenance to identify and address potential issues before they escalate. We also offer 24/7 customer support and emergency response services to promptly address any maintenance or operational concerns. By prioritising sustainability and offering reliable after-sales support, we aim to provide our customers with elevators that not only meet their vertical transportation needs but also contribute to a greener, more sustainable future.
With the growing presence of international players, what opportunities do you see in the Indian elevator market, and what strategies do you employ to expand your offerings?
As international players enter the Indian elevator market, we see opportunities for collaboration, innovation, and growth. The influx of global expertise and technology can drive advancements in elevator design, performance, and safety, benefiting both customers and industry stakeholders. At Hybon Elevators, we embrace competition as an opportunity to raise the bar and differentiate ourselves in the market. Our strategy revolves around continuous innovation, customization, and customer-centricity. We invest in research and development to introduce cutting-edge products and solutions tailored to the unique needs of Indian customers. By understanding local preferences, regulations, and market dynamics, we can offer value-added services and support that resonate with our target audience. Moreover, we prioritize building strong partnerships with developers, architects, and building owners to gain insights into emerging trends and project requirements. By collaborating closely with industry stakeholders, we can co-create solutions that address evolving market demands and deliver superior value to our customers.
In summary, while the presence of international players presents challenges, it also offers opportunities for growth and collaboration. By leveraging our strengths in innovation, customization, and customer service, we are well-positioned to expand our offerings and maintain our leadership position in the Indian elevator market.