BASF SE has announced plans to establish a new global Digital Hub in Hyderabad in the first quarter of 2026, further strengthening its worldwide Digital Hub network spanning Europe and the Asia-Pacific region. The upcoming hub will complement BASF’s existing digital centers in Ludwigshafen and Madrid in Europe, and Kuala Lumpur in Asia Pacific.
Digital Hubs at BASF function as centers of digital expertise, delivering standardized and scalable digital services to the company’s businesses globally. The Hyderabad facility is expected to play a key role in consolidating digital capabilities at a cost-efficient location, while enabling faster, leaner, and more competitive service delivery across the organization.
“With this next step in value creation in BASF’s back-end organization, we ensure digital service delivery on competitive terms,” said Dr Dirk Elvermann, Chief Financial Officer and Chief Digital Officer, BASF SE. “Hyderabad offers all the attributes of a state-of-the-art Digital Hub with global reach. Seamless cooperation between the new Digital Hub in India and our existing global Digital Hubs, and excellent service delivery to our businesses, are the top priorities.”
As part of a broader effort to reduce complexity and costs, BASF is also focusing on streamlining its digital portfolio, prioritizing areas that generate the highest value for its core businesses. This strategic shift will be accompanied by structural changes within the Global Digital Services division, which aims to significantly reduce its global workforce by 2030. The measures include a reduction in positions in Ludwigshafen and a consolidation of locations where digital specialists are based. BASF stated that all changes will be implemented in a socially responsible manner and in line with existing co-determination rights.Preparations for the Hyderabad Digital Hub are already underway. Hiring and operational activities will commence immediately under a newly established Indian legal entity, BASF Digital Solutions Pvt Ltd. “I am pleased that we can launch the hub so quickly and ramp it up sustainably,” said Dietrich Spandau, President of Global Digital Services. “Our goal is to build an attractive place to work that embodies BASF’s Winning Culture and enables high-performing, global teams.”
The new Digital Hub will also build on BASF’s long-standing presence in India, where the company already operates manufacturing and research and development facilities. “The Digital Hub in Hyderabad becomes part of BASF’s long-standing and successful presence in India with existing manufacturing and research and development activities in the country. It supports BASF’s ambition to work faster, leaner and focus on what creates the most value,” said Alexander Gerding, Head of BASF Group Companies in India.