Eicher Trucks & Buses, the commercial vehicle arm of VE Commercial Vehicles Ltd, has strengthened its presence in North India with the inauguration of an exclusive dealership dedicated to its newly launched Pro X small truck range in Faridabad.
The newly established 3S (Sales, Service, Spares) facility, operated by Shree Motors Pvt Ltd, is strategically located on Mathura Road in Sector-15A. Spread across approximately 12,000 sq. ft., the dealership is designed to deliver a comprehensive and customer-centric experience, integrating vehicle display, service infrastructure, customer lounge, and utility areas under one roof.
The facility incorporates interactive digital interfaces, enabling fleet operators and transporters to explore the Pro X range in detail and make informed purchase decisions. The dealership also introduces an interactive customization zone, allowing buyers to configure vehicles based on cargo body type, load deck specifications, fuel options, and colour preferences—enhancing flexibility in the commercial vehicle buying process.
Commenting on the development, Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, stated,
“Faridabad holds strategic importance as a prominent industrial and logistics hub in North India, supporting diverse sectors such as e-commerce, parcel and courier services, FMCG distribution, and industrial goods movement. With the addition of Shree Motors Pvt Ltd’s exclusive Eicher Pro X dealership, we are strengthening our footprint in the region while enhancing our capability to serve businesses that depend on efficient last-mile transportation. We are delighted to onboard the Shree Motors team into the Eicher Pro X network and remain committed to delivering intelligent, connected, and customer-focused mobility solutions to our customers across Faridabad and nearby markets.”
Positioned along NH-19—the Delhi–Mathura–Agra corridor—the dealership offers seamless accessibility for fleet operators across key industrial and commercial zones, including DLF Industrial Area, Karkhana Bagh, and Sector 24–25 clusters, as well as major trading hubs such as NIT Sabzi Mandi and Anaj Mandi. This location enables the facility to effectively serve businesses engaged in e-commerce logistics, FMCG distribution, parcel delivery, and industrial goods transportation.
The integrated 3S setup is supported by trained technicians and advanced service tools, ensuring prompt maintenance and high vehicle uptime. With a focus on connected mobility solutions and operational efficiency, the dealership is poised to enhance last-mile logistics capabilities for customers in Faridabad and surrounding markets.