Ashok Leyland has entered into a strategic partnership with Rosmerta Recycling to promote the organised and environmentally responsible scrappage of end-of-life commercial vehicles across India. The collaboration is aimed at supporting sustainable mobility while simplifying the vehicle scrappage process for commercial vehicle owners through an authorised nationwide recycling network.
Rosmerta Recycling operates Registered Vehicle Scrapping Facilities (RVSFs) across the country, equipped to carry out scientific dismantling of end-of-life vehicles in compliance with regulatory and environmental standards. The facilities are designed to maximise the recovery of reusable materials while contributing to the development of a circular economy.
The partnership aligns with the Government of India’s Voluntary Vehicle Modernisation Program, which encourages the replacement of ageing and polluting vehicles with cleaner and more fuel-efficient alternatives. It also complements the recently introduced Naya Safar Scheme, which focuses on reducing transport-related emissions in the Delhi-NCR region.
Under the collaboration, Ashok Leyland’s extensive dealer network will serve as a customer interface for vehicle scrappage services, enabling owners to access Rosmerta’s authorised recycling facilities. The initiative will provide end-to-end assistance, including vehicle deregistration and completion of statutory formalities, making the scrappage process more convenient and transparent.
Commenting on the partnership, Madhavi Deshmukh, National Sales Head, Ashok Leyland, said, “India has a significant population of ageing commercial vehicles, making an organised, transparent and customer-friendly scrappage ecosystem essential. Through our partnership with Rosmerta Recycling, we are making responsible vehicle disposal simpler while enabling customers to transition to newer, cleaner and more efficient commercial vehicles. This collaboration reinforces Ashok Leyland’s commitment to sustainable mobility, circular economy principles and reducing emissions across the vehicle lifecycle”.
Adding, Kartick Nagpal, President, Rosmerta Group, said, “Our partnership with Ashok Leyland comes at a pivotal time, as the Government’s recently approved commercial vehicle replacement initiatives are expected to accelerate organised vehicle scrappage across India. The mandatory scrappage of BS-III and older commercial vehicles through authorised RVSFs—covering an estimated 2.07 lakh vehicles in Delhi-NCR—is a significant step towards cleaner mobility and a stronger circular economy. At Rosmerta Recycling, we remain committed to scientific dismantling, maximising material recovery, and maintaining the highest environmental and regulatory standards to build a sustainable vehicle recycling ecosystem.”
Customers opting for the scrappage programme will receive competitive value for their old commercial vehicles, along with OEM-linked discounts on the purchase of new Ashok Leyland vehicles. Subject to applicable government policies, they will also be eligible for waivers on road tax and registration charges. The partnership further ensures a compliant and professionally managed deregistration process, providing customers with a hassle-free ownership transition.
The initiative reinforces Ashok Leyland’s broader sustainability strategy by encouraging responsible disposal of ageing commercial vehicles, reducing emissions, increasing resource recovery, and supporting the growth of an organised vehicle recycling ecosystem in India.