Shriram Automall India Ltd (SAMIL) has expanded its presence in eastern India with the launch of a new Automall in Dhanbad, Jharkhand. The new facility marks a significant step in the company’s expansion strategy focused on building organised, transparent, and technology-enabled auction infrastructure in high-potential regional markets.
Expanding Organised Auction Infrastructure in Jharkhand
The Dhanbad Automall has been established to cater to the growing regional demand for structured and professionally managed auctions. With Jharkhand emerging as an important commercial and industrial hub, the facility is designed to support local businesses through improved accessibility, robust infrastructure, and seamless auction operations. The launch further strengthens SAMIL’s ability to deliver transparent price discovery and efficient asset transactions closer to end users.
Strengthening Presence Across Eastern India
As part of its nationwide growth roadmap, SAMIL continues to expand its network across key trade centres, with over 135 Automalls operational pan-India. In Jharkhand, the Dhanbad Automall adds to the company’s existing presence in Chandwa, Jamshedpur, and Ranchi, reinforcing its long-term commitment to strengthening the organised pre-owned asset ecosystem across eastern India.
Encouraging Response at Inaugural Auction
The inaugural auction at the Dhanbad Automall witnessed strong participation from the regional trade, transport, and buyer communities. More than 120 active bidders participated on the opening day, with over 70 pre-owned assets offered across multiple segments. The response reflects increasing trust in organised auction platforms and transparent transaction mechanisms among regional market participants.
Supporting Regional Trade Through Organised Platforms
Designed to meet evolving market needs, the Dhanbad Automall offers streamlined processes and enhanced operational capabilities. The facility will host auctions across a wide range of asset categories, including two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, construction equipment, and farm equipment. By providing a consolidated marketplace, the Automall aims to promote transparency, regulatory compliance, and operational efficiency while enabling sellers to access a wider, pan-India buyer base.
Technology-Enabled Auctions with National Reach
SAMIL’s phygital auction model integrates physical auction infrastructure with advanced digital platforms, allowing participants to engage seamlessly through both on-ground and online channels. The Dhanbad Automall further strengthens this model by offering scalable infrastructure and operational readiness, ensuring consistent value discovery supported by technology, data insights, and nationwide connectivity. The launch aligns with SAMIL’s broader objective of formalising the pre-owned asset ecosystem across emerging Tier 2 and Tier 3 markets.
Management Perspective
Commenting on the launch, Sameer Malhotra, Director & CEO, Shriram Automall India Ltd, said: “The opening of our new Dhanbad Automall is a strategic step towards strengthening our presence in eastern India and supporting the growing demand for organised asset auctions in regional markets. Jharkhand holds strong commercial significance, and this facility enables us to deliver accessible, efficient, and transparent auction services across multiple asset categories. The strong participation witnessed at the inaugural auction reaffirms the increasing acceptance of organised auction platforms and underscores our commitment to empowering regional trade through structured, technology-led solutions.”