Tata BlueScope Steel has introduced PRISMA®, a high-performance pre-painted 55 per cent AL-ZN alloy coated steel coil, engineered to cater to the evolving demands of India’s fast-growing construction industry. The premium offering reflects a significant advancement in coated steel technology, providing unmatched durability, aesthetic appeal, and environmental sustainability.
Developed through extensive research and innovation, PRISMA® addresses longstanding challenges in the construction sector by offering a material that combines strength, flexibility, thermal efficiency, and long-term reliability—without compromising on design or performance. It is designed to meet the needs of architects, builders, and developers who require versatile solutions for roofing, cladding, interiors, and industrial applications.
Characterised by a high-gloss finish and exceptional scratch resistance, PRISMA® enables the creation of bold and visually striking structures, while also enhancing energy efficiency through its Cool Comfort Technology. Its manufacturing at Tata BlueScope Steel’s state-of-the-art facilities underscores the company’s commitment to quality and innovation.
“PRISMA® is a testament to our commitment to delivering advanced, sustainable and high-value steel solutions that cater to India’s evolving infrastructure needs. At Tata BlueScope Steel, our purpose is larger than just delivering quality products—it is about creating lasting impact through #ShelterForAll, ensuring safer and more sustainable roofing solutions for generations to come,” said Priya Rajesh, DGM – Marketing & Corporate Communication, Tata BlueScope Steel.
With the launch of PRISMA®, Tata BlueScope Steel aims to offer a safer and more eco-friendly alternative to conventional construction materials. The product is BIS-approved, ensuring adherence to the highest standards of quality and safety, and is especially suited for Tier 2 and Tier 3 markets witnessing rapid infrastructure development.
Key advantages of PRISMA® include:
Unmatched Durability: Delivers long-lasting performance across varied environmental conditions.
Cool Comfort Technology: Maintains cooler interiors, contributing to better energy efficiency.
Eco-Friendly Composition: Offers a sustainable substitute to traditional roofing and cladding materials.
Customisable Aesthetics: Provides a premium look tailored to individual project requirements.
As part of its future strategy, Tata BlueScope Steel is focused on further enhancing the PRISMA® product line through continued R&D, introducing new finishes, and deepening its environmental initiatives to support India’s sustainable infrastructure vision.
PRISMA® reinforces Tata BlueScope Steel’s legacy of innovation and customer-centric excellence, marking a pivotal milestone in the company’s journey towards shaping a smarter and greener construction landscape in India.