Wonder Cement has appointed Mahesh Singh as Vice President – Corporate Brand Communication, strengthening its leadership in brand strategy and integrated marketing communications. In his new role, Singh will oversee a broad portfolio spanning digital and performance marketing, public relations, trade marketing, events, exhibitions, sports and experiential marketing.
Singh brings more than two decades of professional experience across corporate marketing, advertising and entrepreneurship. He spent over 10 years with Honda Motorcycle & Scooter India, where he gained experience in corporate marketing and brand communication. He subsequently joined dentsu X India as Vice President – Strategy & Planning, before establishing Radiant Brands, his entrepreneurial venture.
Prior to joining Wonder Cement, Singh led marketing and communications at Shriram Ltd. (SPR Autotech). His appointment is expected to support a more integrated communication approach across platforms, strengthen brand engagement and deepen relationships with consumers, trade partners and other stakeholders.