BKT, a vertical of Balkrishna Industries Ltd, revealed its cutting-edge All-Steel Radial tyres at EXCON, the renowned South-Asian trade fair. The unveiling took place amid the bustling atmosphere of the mega event, showcasing BKT’s dedication to advancing the Off-Highway tyre industry.
The ‘Bharat Ka Tire’ campaign, according to Rajiv Poddar, Joint Managing Director of Balkrishna Industries Ltd, is more than just a name; it embodies a commitment to building the nation. Poddar stated, “For us at BKT, ‘Bharat Ka Tire’ is not just a campaign name but in essence – a commitment that defines our brand as truly built-in Bharat and dedicated to the monumental task of building our nation – Bharat.”
Participating in EXCON is a significant moment for BKT, as highlighted by Poddar. The event provides a platform for proudly displaying advanced mobility solutions that can contribute to the construction, industrial, mining, and earthmoving sectors of Bharat.
Commenting on the participation at EXCON, Ashok Chhajer, Sr General Manager, OE Sales, Balkrishna Industries Ltd, expressed satisfaction with the industry’s response. “As expected, we witnessed huge footfalls from every walk of life of this industry at the expo, resulting in insightful interactions that led to mutually gainful business propositions,” he said.
At the heart of the exhibition were BKT’s finest tyres for construction, industrial, and earthmoving equipment, including the EARTHMAX SR468 and EARTHMAX SR53. A notable addition to the lineup was the rubber tracks Multiforce BK T91 for compact track loaders.
The star of the show, the Giant EARTHMAX SR 468, is an advanced All-Steel radial tyre designed specifically for rigid haul trucks. With a unique tread design and special compounds, it excels in hard, rocky, and tough mining conditions. The tyre’s advanced technology allows it to carry heavy loads, deliver a longer service life, and resist rock cuts and punctures.
Another standout from the EARTHMAX family was the EARTHMAX SR 53, an All-Steel radial tyre catering to ultra-large loaders operating in severe conditions. The tyre boasts a deep L-5 tread with a cut-resistant compound, providing exceptional abrasion-resistant properties during loading operations.
Also unveiled was the Multiforce BK T91 industrial rubber track series for compact track loaders used in material handling applications. Featuring a high-performance compound, the tread ensures maximum resistance against cuts, tears, and abrasion on various surfaces. The tyre’s C-shaped tread pattern provides superior handling and excellent traction on all terrains.
EXCON 2023 proved to be an excellent opportunity for BKT to connect and interact with the industry, with the company showcasing world-class, cutting-edge masterpiece tyres under the theme of ‘Bharat Ka Tire Building Bharat.’ As Ashok Chhajer aptly summarized, “we witnessed huge footfalls…resulting in insightful interactions that led to mutually gainful business propositions.”