An interview with P Narendran, General Manager, Beardsell Ltd
How best did you try to maintain your confidence level that enabled you to triumph over the pandemic-induced crisis?
Ours is a company of about 100 years old in the Indian market and the team working in about ten branches and corporate office and different factories have gone through all trials and tribulations over the years at various stages and possess an unshakeable confidence to triumph over the pandemic-induced crisis. It is virtually converting the crisis into an opportunity.
Quality and pricing – how will you balance this equation to cater to a price-sensitive market?
While quality parameters of products are static but pricing is dynamic, hence we formulate such strategies to handle the price sensitiveness.
Provide some insights on your products’ winning technological features that will suit the Indian construction scenario.
We have a wide range of products as such Isobuild Insulated Sandwich panels with EPS/PUF/PIR/Rockwool as a core and QuikbuildSteilwallz panels for residential and such civil construction area with highest quality. Besides, we are pioneers in industrial insulation with our EPS and PUF slabs and pipe sections. Also we have packaging products catering to pharma and food processing industries etc.
CE manufacturers are now under pressure to introduce machines in the market which are not just cost effective but also comply with regulatory norms for lower emissions. Your viewpoint…
Since we continuously update our production system keeping in view not only cost factor but also environmental friendly such as lower emission etc so CE manufacturer also should come up with more innovative and cost effective equipment to remain in the market.
What are the possible challenges in the post-covid era? What are your suggestions to further ease a business-friendly climate?
In the post-covid era, there are continuous spiralling of the cost of inputs such as steel, chemical etc and government and other concerned authorities should strongly intervene to stabilize the prices. The pending projects of covid period is slowly opening up and if input raw materials cost is controlled from further spiralling by authorities, it will induce confidence in stakeholders leading to much desired business-friendly climate.
Your stance on the market demand dynamics. How do you foresee the future for the equipment manufacturers?
Market is continuously expanding and demand will see an exponential growth in the coming years which will also benefit the equipment manufacturers.
Your message to readers
We are a reputed organisation in the field of Prefabricated Buildings and with our operations spread across the country with seven factories and ten marketing full-fledged branches, we are equipped to cater to the requirement of customers throughout the country with speed, quality and timely delivery of products.