Hindware Italian Collection has expanded its ceramic tiles portfolio with the launch of its 2026 Ceramic Tiles Collection and the inauguration of a new 7,200 sq ft Experience Centre in Morbi, Gujarat. The launch underscores the company’s focus on enhancing customer engagement while strengthening its presence in India’s growing tiles market.
The Experience Centre was inaugurated by Nirupam Sahay, CEO, Hindware Ltd, Pankaj Mediratta, Business Head, Hindware Tiles, and Arunima Yadav, Chief Marketing Officer – Bath & Tiles, in the presence of more than 90 channel partners from across the country.
The newly introduced collection features an extensive selection of ceramic wall tiles and elevation tiles inspired by global design trends. It includes geometric, floral, striped, brick, square and wave-inspired patterns, along with marble-look and stone-look finishes that combine premium aesthetics with the durability of ceramic materials.
Designed for both residential and commercial applications, the range offers ceramic wall tiles in glossy, matt and anti-skid finishes, while the elevation tiles are engineered to withstand outdoor conditions, providing enhanced resistance to weathering and fading. The collection is available in multiple formats, including 300×600 mm and 300×450 mm sizes.
Located along National Highway in Morbi, the new Experience Centre has been developed as a dedicated space for architects, designers, dealers and customers to explore the complete product portfolio through real-life application displays, helping them visualise design possibilities for both interior and exterior spaces.
Commenting on the launch, Nirupam Sahay, CEO, Hindware Ltd, said, “Our new Ceramic Tiles collection reflects the direction Indian design is moving in today, more expressive surfaces and finishes suited to both interior and exterior spaces. We see this launch as a strong step toward deepening our partnership with channel partners as we head into the new business season.”
He further added, “Morbi has long been at the centre of ceramic manufacturing in India, and our Tiles Experience Center lets us bring that scale and craftsmanship directly to our dealers, architects and customers under one roof. It gives them a space to see the full range in application, not just as individual pieces.”
Backed by a nationwide network of more than 780 dealers and 100 exclusive brand stores, Hindware Italian Collection continues to expand its footprint in the ceramic tiles segment while reinforcing its commitment to design innovation and customer experience.